Note: This post was originally written for and published on the Bruce Clay Australia SEO Blog here.

While no one can deny it is crucial to any business operating online to rank well for their most valuable keywords in their given industry, ranking is only half the battle in SEO.

Many people have a habit of becoming caught up in the battle for search engine rankings, and lose sight of the end goal, to drive customers to your website. Many argue that rankings are becoming less and less relevant as the role of local and personalised search continues to grow as it has done in recent months. In the world of online business improving your sites search engine click through rate (CTR) can be the difference between potential customers giving their business away to you or your competitors.

Luckily, there are a number of techniques that you can use to make sure you always put your best foot forward in the search results.

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Note: This post was originally written for and published on the Bruce Clay Australia SEO Blog here.

There are many aspects of SEO such as link building that can take a substantial amount of time before we are able to see a return in the search results. That’s why it is important to have a series of other quick win strategies that start to show results in the mean time.

One of those things that you can do is to optimise your web server for SEO. This is something that very few people either know about or choose which means you can use it to gain an advantage over your competition.

While almost all of the tips outlined below can be adapted to essentially any web server environment (such as IIS for example) I have chosen to focus on Apache, as it is the most common platform available today.

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